Privacy policy

Privacy Policy

At BIKESHOPUK, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what personal information we collect, how we use it, how we protect it and the rights you may have in relation to your personal information.

This Privacy Policy applies to information collected through the BIKESHOPUK online store, including when you browse our website, place an order, contact us or otherwise interact with our services.

1. Information We Collect

When you use our website or place an order, we may collect information necessary to provide our services, including:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Order and transaction details
  • Products purchased or considered
  • Information you provide when contacting customer support
  • Technical information relating to your use of our website

Payment information may be processed directly by our payment providers. We do not normally have access to your complete payment card details.

2. How We Use Your Information

We may use your personal information for the following purposes:

  • To process and fulfil your orders.
  • To arrange delivery of products.
  • To process payments and prevent fraudulent transactions.
  • To provide customer support.
  • To communicate with you about your orders or enquiries.
  • To manage returns, refunds and exchanges.
  • To maintain and improve our website and services.
  • To comply with applicable legal and regulatory requirements.
  • To protect our business, customers and website against fraud or misuse.

3. Legal Bases for Processing

Where applicable under UK data protection law, we process personal information using one or more of the following legal bases:

  • Contract: where processing is necessary to fulfil an order or provide services requested by you.
  • Legal obligation: where we are required to process or retain information to comply with applicable laws and regulations.
  • Legitimate interests: where processing is necessary for legitimate business purposes, such as improving our services, preventing fraud and protecting our business, provided your rights are not overridden.
  • Consent: where we ask for your consent for a specific purpose, such as certain marketing communications. You may withdraw your consent at any time.

4. Sharing Your Information

We may share personal information with trusted third parties where this is necessary to operate our business and provide our services.

Depending on how you use our website, these may include:

  • Payment service providers
  • Delivery and courier providers
  • Website and ecommerce service providers
  • Technology and hosting providers
  • Customer service providers
  • Fraud prevention and security providers
  • Professional advisers where necessary

We only share information where there is a legitimate reason to do so and where required protections are in place.

5. Business Transfers

If BIKESHOPUK is involved in a merger, acquisition, restructuring, sale of assets or transfer of the business, personal information may be transferred as part of that transaction, subject to applicable data protection law.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Certain information may need to be retained for longer periods where this is necessary to comply with legal, accounting, tax or regulatory requirements, resolve disputes or establish and defend legal claims.

The length of time we retain information depends on the type of information and the reason for which it was collected.

7. International Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

Depending on the circumstances, this may include relying on UK adequacy regulations, appropriate contractual safeguards or another lawful transfer mechanism.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the store, remember preferences, understand website usage and improve the shopping experience.

Some cookies may be provided by third-party services used by our website. Where required by law, we will request consent before using non-essential cookies.

9. Marketing Communications

Where we send marketing communications based on your consent, you can unsubscribe at any time by using the unsubscribe option included in the communication or by contacting us.

You can continue to receive essential service communications, such as information relating to an order you have placed, where necessary.

10. Your Privacy Rights

Depending on your circumstances and applicable data protection law, you may have rights including:

  • The right to request access to your personal information.
  • The right to request correction of inaccurate information.
  • The right to request deletion of your personal information where applicable.
  • The right to request restriction of processing in certain circumstances.
  • The right to object to certain processing.
  • The right to withdraw consent where processing is based on consent.
  • The right to data portability where the applicable legal requirements are met.

These rights are subject to applicable legal conditions and exemptions.

11. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

12. Children's Privacy

Our website is intended for general consumers and is not directed at children. We do not knowingly collect personal information from children without appropriate legal authority or parental involvement where required.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or business practices.

Any updated version will be published on this page with the revised effective date where appropriate.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

BIKESHOPUK
Email: support@bikeshopuk.com
Phone: +44 1252 279279